It's ordinary Twitter users, with meager followings, most likely just sharing the false news stories with their friends. And they found that "people who spread false news had significantly fewer followers, were less often verified, and were less active on Twitter," Aral says. In other words, it's the rank and file who spread false news. They are saying that, in sum, the accounts spreading false news reached more people than the accounts spreading true news. The paper wasn't designed to understand the motivations of people spreading false news.
Study finds false stories travel way faster than the truth
A new study finds that false information on the social media network travels six times faster than the truth and reaches far more people. Social media companies have experimented with using computer algorithms and human fact-checkers to try to weed out false information and abuse online. University of Pennsylvania communications professor Kathleen Hall Jamieson, a co-founder of factcheck.org, had problems with the way the study looked at true and false stories. She also suggested that calling this bogus information "false stories" does not capture how malignant it is. The researchers dug deeper to find out what kind of false information travels faster and farther.
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